About the Author

GERRY FITZGERALD has owned his own advertising agency for the last 25 years in Springfield, Massachusetts. He is a graduate of the Medill School of Journalism/Northwestern University, and the University of Massachusetts
at Amherst. He lives in East Longmeadow, MA with his wife Robin.

He may be contacted at :
gerryf@fandmadvertising.com.
or (413) 737-8757